Why Small Businesses Should Invest In CRM

In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers.  But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them … Read More

Evolution Of Customer Relationship Management

Customer relationship has been in place since time immemorial. Even before the advent of technology, business owners use to take utmost care of their customers on all possible fronts and to the best of their abilities. Since, they had a limited clientele, whether a store in your neighborhood or a restaurant which you frequented, knew exactly what your preferences were. How did they manage this? … Read More

Myths About CRM

“Change is the only constant in life”, wrote a Greek philosopher Heraclitus around 500 B.C. So, what has philosophy got to do with Customer Relationship Management or CRM? Not much, except that a system or technology, if adopted or implemented in an organization can only flourish if its workforce is ready to use the same, whole-heartedly. Organizations whose employees have accepted the change, of implementing … Read More

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Why Is CRM Software Essential for Your Business?

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its database. Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Academics & CRM

Every Student Counts   Most of the time, the phrase customer relationship management (CRM) brings to mind sales and business applications. However, a recent study suggests yet another useful purpose: Student Retention. Administrators at post-secondary institutions can now look to increase student retention statistics using CRM variables.   Student Retention According to research from Central Washington University, educational enrollment is competitive at every level – … Read More

CRM Red Carpet Roll Out

Roll Out the CRM Red Carpet   Rolling out the red carpet for a CRM system might seem silly, but it’s actually an important first step to getting everyone on board with the new Standard Operating Procedures (SOPs). Some people might not be comfortable asking questions in at the outset of a new project, so it’s in your best interest to walk them through vital functions. They … Read More

CRM for Cartoons Characters

Even Cartoons Need CRM Software   There’s no job too small and no customer bigger than another when it comes to running a successful business in today’s economy. Yes, you’ll have your VIPs and repeatedly loyal customers, but valuing every dollar invested or spent on your company is part of outstanding customer service. The same goes for behind the scenes of an organization. The happier your … Read More

CRM Your Student Body

Academics and CRM: Every Student Counts   Most of the time, the phrase customer relationship management (CRM) brings to mind sales and business applications, but a recent study suggests yet another useful purpose: Student Retention. Administrators at post-secondary institutions can now look to increase student retention statistics using CRM variables.   Student Retention According to research from the Central Washington University, educational enrollment is competitive … Read More