Tag Archives: CRM

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Customer Relationships Matter

You Can’t C.R.M without the “R”   The eZnet CRM (Customer Relationship Management) solution, by way of the Virtual Stacks developers, is only as good as the information you feed it. The successful running of any business involves the cultivating of professional contacts, connections and networks. Once those connections become mutually beneficial relationships, your network is forged or simply grows. A cloud based CRM system … Read More

Social Media Loved Women’s Day

Women’s Day rocked its 2016 Trending! International Women’s Day just passed us by and like every ‘barely there’ holiday, we were left wondering “Is that really a ‘thing’?” To answer that question; you bet it is! March 8th has been deemed the special day honoring all things great about the female sex since the early 1900’s. Yet how is that most people have never heard … Read More

Are You CRM-ing or IRM-ing, or Both?

Customer Relationship Management (CRM), and the software tools associated with its effectiveness, is a common practice in the business world. Happy customers equate to loyal customers that come to depend on what you have to offer. Whether it is services, products or both that you provide, building strong and lasting customer relationships is key to a successful future. While relationship management is vital, Influencer Relationship … Read More

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

Helpful Benefits of a CRM

As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More

Key Performance Indicators Keep The Focus

Determining KPIs to measure CRM performance results for your companies’ departments Anyone who knows the true value of a CRM (Customer Relationship Management) system knows that they are actually geared towards the customer satisfaction. The focal point of the system is to determine how to grow your customer relationships so that you are both satisfied and they continually return to your company in the future. … Read More

Calculating Your CRM’s ROI

While CRM systems offer a multitude of benefits, those who do not fully understand them can be skeptical about their potential. One way to evaluate the effectiveness of a CRM system is to calculate the ROI, or Return on Investment, that your CRM will generate. Though some are hesitant to approach this task due to unfamiliarity with the system or lack financial aptitude, it is … Read More

CRM Systems To Build Customer Loyalty

It’s important for any business to measure customer loyalty. This allows companies to know when they are meeting customer expectations and in what areas they need to improve. The best way to do this is by using an effective CRM system. This will allow you to measure and build customer loyalty and get your business to the level you want while keeping your customers happy. … Read More

Not-So-Useful Metrics To Stop Measuring In CRM Systems

For any company to survive, it must have a system of measurement by which it monitors performance of employees, product, and advertising. Without one, chaos will soon reign as your costs will outweigh your income, employees may stagnate in their customer service, and a host of other misfortunes will befall you. There are plenty of articles out there about useful metrics for a CRM system, … Read More