Tag Archives: why chose crm

Segmentation Not Segregation!

Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More

Three Questions to Ask Before Choosing a CRM

Before you make the all-important decision about the system you’re going to use going forward, it’s smart to ask these key questions. Make sure you’ve done your research in advance. When you’ve determined your needs, there’s a better chance that one CRM will emerge as the clear winner for your business. What Processes and Tasks Need Managed? This is certainly your first step in selecting … Read More