How CRM Can Help Your B2B Sales in the New Normal

The COVID-19 pandemic has hit the business world hard, and B2B sales are no exception. The challenges here are compounded, as the companies you deal with are likely also suffering from reduced revenues, supply line issues and staff downsizing and/or the shift to working remotely. While the “new normal” seems to be anything but, making the necessary adjustments to regain your equilibrium is essential to … Read More

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

How a CRM System Increases Customer Loyalty

Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More

Organizing Your CRM for Success

Data is the most vital asset for businesses of all sizes and verticals. It is a data-driven era, and you cannot survive without managing your data properly. However, managing data is not all that easy, especially when it comes to customer data – which is probably one of the most crucial assets you have. Businesses turn to technology for the effective management of customer data, … Read More

Does Your CRM Meet Your Needs?

Customer management is, by far, the most crucial aspect of every growing business. If you are unable to manage your customers properly, it is tough to survive in today’s competitive environment. When the competition is so intense in every vertical, it is essential to meet customer demands proactively.   If you are still managing your customers through spreadsheets and Post-it notes, you need to move over … Read More

The Best Way to Support a Remote Sales Team

Working remotely is becoming more commonplace – mainly for an unfortunate reason. However, companies that have sales team members located throughout the country have long faced such challenges as communication and an overall feeling of isolation among team members – which can lead to a lack of the feeling of teamwork that’s essential for success. According to a survey by conference call provider PowWowNow, 56% … Read More

The Importance of Being Certain During Uncertain Times

The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More

Maintaining a Quality Customer Experience During Hard Times

With customers becoming more savvy and empowered, businesses can’t afford to ignore the customer experience (CX). Regardless of the vertical you belong to, you need to keep your customers satisfied to grow as an organization. To beat the competition in normal times, businesses strive hard to improve the customer experience and remain relevant. But these are not normal times. With the world battling the COVID-19 … Read More

10 Signs that a CRM Project is on the Road to Failure

In a perfect world, businesses would allow their CRM system to optimize marketing strategies, allow for a scalable resource of agents, improve customer relationships and meet their goals. Unfortunately, this is not a perfect world and the average failure rate of a CRM can be almost 43%  There are many benefits to a CRM project, but the failure is not merely a matter of happenstance. … Read More

Does Your Business Need a CRM?

As a business owner and decision-maker, you must have heard a good deal of buzz about customer relationship management (CRM) solutions and the benefits they bring to the table. However, if you are one of those who are undecided on whether or not to use one for your organization, then you are in the right place. Let us give you an insight into what a … Read More