How to Improve Real-Time Customer Service with a CRM Solution

How to Improve Real-Time Customer Service with a CRM Solution In today’s competitive environment, retaining customers is by far the greatest challenge for businesses in every industry. Because providing quick customer service is key to success, a customer relationship management (CRM) solution is now indispensable. Strategic use of a CRM can greatly improve efficiency, which gives customers the personalized attention they need to maintain loyalty … Read More

Reasons Your Sales Team Members Need a CRM System

  The sales staff forms the backbone of almost every business. This hard-working team is the face of your organization to existing and prospective customers. It is therefore in your interest to empower your sales team so they can perform to the best of their abilities. A customer relationship management (CRM) software system gives them powerful tools to do just that. However, acceptance of a … Read More

Why Your Sales Reps Try To Avoid CRM

Is it true that sales people hate CRM and want to avoid it at all cost? And, if so, what are the reasons? Is there anything that your organization can do to overcome the problem? As stated in our May 2018 blog post, “Best Practices to Increase CRM User Adoption,” a Merkle Group study found that 63% of CRM projects fail in large enterprises. And, … Read More

Avoiding Common CRM Mistakes

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. As we observed in our July 2018 blog post, “How to Improve Customer Experience Using a CRM System,” customer experience (CX) is the main reason consumers choose one brand over another. And a customer relationship management (CRM) system is an essential tool for staying connected to customers, streamlining processes and improving … Read More

How to Improve Customer Experience Using a CRM System

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. Price or product is no longer the reason a customer chooses your business over your competitors’ – or, for that matter, remains loyal to you. Nowadays, it’s all about customer experience (CX). And if your business is unable to improve your customers’ experience, you’ve handed over the advantage to your competitors. … Read More

Why CRM is Your Most Valuable Asset

Why CRM is Your Most Valuable Asset As an organization, what do you consider your most valuable asset? Most likely, your product/service and employees are top-of-mind. But given a few more seconds of thought, customers would undoubtedly take first place. Without customers, of course, you’d have no business. So it makes sense that after the considerable time, money and effort spent on customer acquisition, customer … Read More

Best Practices to Increase CRM User Adoption

CRM user adoption is a challenge even for the best of managers and their teams. Slow and low user adoption are the primary reasons CRM engagement fails to achieve its full potential. According to a Merkle Group Inc. survey, around 63% of CRM initiatives fail in large organizations. A scary number to say the least, which can make you wonder whether CRM will be a … Read More

How to Choose the Best CRM Software for Your Start-up

According to a forecast from Gartner, the customer relationship market (CRM) will be worth more than $40 billion U.S. dollars in 2018. The CRM market was just $13.9 billion U.S. dollars in 2010 – representing phenomenal growth. Whether you are an established business or a start-up, one thing that is central to the success of your operation is the way you relate to your customers. … Read More

Benefits of Using CRM Software in the Financial Sector

Last month we covered CRM in the manufacturing industry, this month we’ll tackle the need for a CRM solution in the financial sector. With rising customer expectations and intense competition rampant across all industries, companies are looking for ways to keep their clients happy. Financial sector companies are no different. Be it banking, institutional banking and markets, wealth management and insurance, the financial services sector … Read More

Why Businesses in the Manufacturing Sector Need CRM Software

Why Businesses in the Manufacturing Sector Need CRM Software Manufacturing is a core sector for several economies, and the United States is no different. America produces 18.2% of the world’s total goods. According to the Bureau of Economic Analysis, the manufacturing sector in 2016 accounted for 11.7% of the gross domestic product or GDP in the U.S. economy. The manufacturing sector provides 12.5 million jobs, … Read More