Monthly Archives: August 2018

Avoiding Common CRM Mistakes

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. As we observed in our July 2018 blog post, “How to Improve Customer Experience Using a CRM System,” customer experience (CX) is the main reason consumers choose one brand over another. And a customer relationship management (CRM) system is an essential tool for staying connected to customers, streamlining processes and improving … Read More