Monthly Archives: September 2018

Why Your Sales Reps Try To Avoid CRM

Is it true that sales people hate CRM and want to avoid it at all cost? And, if so, what are the reasons? Is there anything that your organization can do to overcome the problem? As stated in our May 2018 blog post, “Best Practices to Increase CRM User Adoption,” a Merkle Group study found that 63% of CRM projects fail in large enterprises. And, … Read More