Category Archives: CRM Blog

Top Tips to Formulate an Effective Social CRM Strategy

  Customer relationship management (CRM) is fundamentally about managing and maximizing the efforts that help you develop strong relations with your customers and prospects. Organizations try everything in the book to keep their customers satisfied. And, when it comes to improving customer experience, one aspect that companies cannot afford to ignore is social media. That is where social CRM comes into the picture. Social CRM … Read More

Handling Customer Complaints and the Role of CRM

Thanks to the internet, customers today have more power than they ever had in the past. Customers are known to make or break businesses. And, that is the reason why businesses try to do everything in the book to keep their customers happy and satisfied. When customers have a positive experience, they share it with their friends, family and colleagues – which results in new … Read More

How Can You Tell if You Need to Change Your CRM System?

Change, they say is inevitable. Everything in this world keeps evolving. The same is true of your organization’s relationship with its CRM system. A CRM solution that served your needs two years ago may no longer be effectively doing so today. Whether the cause is the growth of your business, your CRM system is outdated or it never was a good fit to begin with, … Read More

Why Do Higher Education Institutions Need A CRM?

Competition is the order of the day, and it is not any different in the education sector, more so in the higher education institutions (HEIs). Customer relationship management (CRM) software helps organizations in practically all verticals create and develop a strong relationship with their customers. Likewise, in the education sector, a CRM solution helps higher education institutions to attract, retain and better serve their students. … Read More

How to Improve Customer Experience Using a CRM System

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. Price or product is no longer the reason a customer chooses your business over your competitors’ – or, for that matter, remains loyal to you. Nowadays, it’s all about customer experience (CX). And if your business is unable to improve your customers’ experience, you’ve handed over the advantage to your competitors. … Read More

Why CRM is Your Most Valuable Asset

Why CRM is Your Most Valuable Asset As an organization, what do you consider your most valuable asset? Most likely, your product/service and employees are top-of-mind. But given a few more seconds of thought, customers would undoubtedly take first place. Without customers, of course, you’d have no business. So it makes sense that after the considerable time, money and effort spent on customer acquisition, customer … Read More

Best Practices to Increase CRM User Adoption

CRM user adoption is a challenge even for the best of managers and their teams. Slow and low user adoption are the primary reasons CRM engagement fails to achieve its full potential. According to a Merkle Group Inc. survey, around 63% of CRM initiatives fail in large organizations. A scary number to say the least, which can make you wonder whether CRM will be a … Read More

How to Choose the Best CRM Software for Your Start-up

According to a forecast from Gartner, the customer relationship market (CRM) will be worth more than $40 billion U.S. dollars in 2018. The CRM market was just $13.9 billion U.S. dollars in 2010 – representing phenomenal growth. Whether you are an established business or a start-up, one thing that is central to the success of your operation is the way you relate to your customers. … Read More

Here’s Why Retail Businesses Need CRM Software

Why Retail Stores Need CRM With eMarketer projecting retail sales to cross $27 trillion by the year 2020, there is a tremendous opportunity up for grabs in this sector. All it needs is a fool proof plan and a systematic approach to cash in on the retail bonanza. Technology has changed our lives in more ways than one. The way we eat, communicate, interact, and … Read More

Is CRM Software Right for Me?

Is Customer Relationship Management Software Right for Me? Every business has different needs. CRM, or Customer Relationship Management conquers those needs by improving your customer service, decreasing overall costs, and increasing productivity. Evaluating which type of CRM is best for your business can be intimidating, so check out this guide that breaks it down for you! What is a CRM? CRM is an automated system … Read More