Category Archives: CRM Blog

Here’s Why Retail Businesses Need CRM Software

Why Retail Stores Need CRM With eMarketer projecting retail sales to cross $27 trillion by the year 2020, there is a tremendous opportunity up for grabs in this sector. All it needs is a fool proof plan and a systematic approach to cash in on the retail bonanza. Technology has changed our lives in more ways than one. The way we eat, communicate, interact, and … Read More

Is CRM Software Right for Me?

Is Customer Relationship Management Software Right for Me? Every business has different needs. CRM, or Customer Relationship Management conquers those needs by improving your customer service, decreasing overall costs, and increasing productivity. Evaluating which type of CRM is best for your business can be intimidating, so check out this guide that breaks it down for you! What is a CRM? CRM is an automated system … Read More

How A CRM System Helps Reduce Costs For Your Organization

How A CRM System Can Reduce Costs For Your Organization Businesses have always emphasized, and rightly so, the need to improve their customer’s experience. After all, in this fierce age of competition, keeping your customer satisfied is the only surefire way of retaining them. Customers are getting smarter, and if you want to retain them, you need to change your strategy from being reactive to … Read More

Evolution Of Customer Relationship Management

Customer relationship has been in place since time immemorial. Even before the advent of technology, business owners use to take utmost care of their customers on all possible fronts and to the best of their abilities. Since, they had a limited clientele, whether a store in your neighborhood or a restaurant which you frequented, knew exactly what your preferences were. How did they manage this? … Read More

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Why Is CRM Software Essential for Your Business?

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its database. Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

CRM Your Student Body

Academics and CRM: Every Student Counts   Most of the time, the phrase customer relationship management (CRM) brings to mind sales and business applications, but a recent study suggests yet another useful purpose: Student Retention. Administrators at post-secondary institutions can now look to increase student retention statistics using CRM variables.   Student Retention According to research from the Central Washington University, educational enrollment is competitive … Read More

Sales Management vs CRM

Sales Management vs Customer Relationship Management   There is a thin line between sales management and client relationship management (CRM). Where Sales focuses on “the close”, client relationship management focuses on cultivating of customer value. CRMs make sure the “close” is recurring. CRM, much like Business Development (or BD), does the groundwork for the Sales process. With the help of cloud-based CRM software, a sales team is equipped … Read More

Fear of Consumer Behavior

There are countless phobias these days and the amount of anxiety that a business owner can face can generate a few creative fears all by itself. The trick is to tackle the obstacles that you can control and watch the rest fall into place. More often than not, business owners precariously walk the line between the educated estimate and the proven plan of action. A … Read More

Segmentation Not Segregation!

Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More