Category Archives: CRM Blog

The Importance of Being Certain During Uncertain Times

The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More

How Could a CRM Put Your Auto Dealership in The Driver’s Seat?

The automotive industry is a competitive vertical. And, with customer expectations on the rise, it is not easy for businesses to manage their customers without the help of technology. But there is one tool that helps businesses tide over most of the customer relationship problems, and its name is customer relationship management (CRM) software. Yes, an automotive CRM can help manage your customers more efficiently. … Read More

Top CRM Features Your Business Needs for Success

Customer relationship management (CRM) software is known to help businesses on several fronts. To name but a few, it organizes and stores your data in one place, automates your sales and marketing processes, streamlines your business operations and helps you develop a strong relationship with your customers. For these reasons, businesses both large and small are embracing CRM with open arms. According to Forbes, the … Read More

Worried About Customer Churn? Here is How CRM Helps Reduce It!

Customer churn is a phenomenon that affects businesses both large and small in equal measure. If you are in the business world, you understand the importance of retaining your customers. As a business owner, you spend a lot of time and money on acquiring new customers. But if you’re not successful in retaining them, it will be difficult for you to survive in today’s competitive … Read More

Top 5 Benefits of CRM for the Healthcare Industry

While it is important for modern clinics and hospitals to invest in medical equipment and trained staff, it is equally vital for them to look after the interests of their customers. Investing in a customer relationship management (CRM) system allows you to better serve your patients, build long-term relationships with them, protect their data and prevent errors. As MarketsandMarkets reports, this is quickly becoming an … Read More

The Top Seven Benefits of CRM Software

As a business owner, you need to make crucial decisions. One of the most important is choosing a customer relationship management (CRM) solution. Regardless of an enterprise’s size or industry, managing customer relationships is integral to success. While a CRM system offers numerous benefits to businesses both big and small, the most important is that it allows you to improve the overall experience of your … Read More

How CRM Can Improve Customer Retention

  The digital revolution has empowered today’s customers like never before. With competition on the rise and loyalty factors taking a backseat, customers don’t think twice before shifting to your competitors. If you don’t look after the interests of your customers well, chances are they will abandon you. You need to have a customer-centric approach to retain your current customers. It is, therefore, vital for … Read More

Top Tips to Formulate an Effective Social CRM Strategy

  Customer relationship management (CRM) is fundamentally about managing and maximizing the efforts that help you develop strong relations with your customers and prospects. Organizations try everything in the book to keep their customers satisfied. And, when it comes to improving customer experience, one aspect that companies cannot afford to ignore is social media. That is where social CRM comes into the picture. Social CRM … Read More

Handling Customer Complaints and the Role of CRM

Thanks to the internet, customers today have more power than they ever had in the past. Customers are known to make or break businesses. And, that is the reason why businesses try to do everything in the book to keep their customers happy and satisfied. When customers have a positive experience, they share it with their friends, family and colleagues – which results in new … Read More