Category Archives: CRM Blog

Segmentation Not Segregation!

Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More

Data Do Rights

Tips to Your Data Do’s No matter what you call it, – Data – Metrics – Information – Hieroglyphics – Knowledge Capital …the records you accumulate on consumers, especially those you have begun to call customers, are valuable and should be used as the doorway into long lasting customer satisfaction! The best way to keep track of and store your business’ data is with the … Read More

Don’t Diss Your Doers

  MLK Jr. Strived for Accountability & Equality This week is all about recognition and honoring someone who was held accountable and rose to the occasion many times. This week America, and many others around the world to be honest, diverted a portion of its attention to the late Dr. Martin Luther King Jr on the National Holiday. One of his major points of discussion … Read More

Are You CRM-ing or IRM-ing, or Both?

Customer Relationship Management (CRM), and the software tools associated with its effectiveness, is a common practice in the business world. Happy customers equate to loyal customers that come to depend on what you have to offer. Whether it is services, products or both that you provide, building strong and lasting customer relationships is key to a successful future. While relationship management is vital, Influencer Relationship … Read More

Another Satisfied Customer

As consumers, we all have certain basic expectations when exercising our purchasing power. Expectations of the product or service, expectations of the brand and business, and expectations of the complete buying process. Customer satisfaction is the scope of these expectations with regard to a certain product or service. One of the most important ways for an organization to secure higher levels of customer satisfaction is … Read More

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

Helpful Benefits of a CRM

As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More

Brands Worth 1000 Interactions

In today’s business climate, one hears a great deal about “branding.” How can customer relationship management (CRM) software help your company’s branding efforts? A business’s Brand Image is, essentially, what customers consider first and how they feel when they think about that business. For instance, when one hears the name “Coca-Cola,” he or she may not think just about a soft drink, but more about … Read More

Emailers Throw the Perfect Sales Pitch

How are your sales? Could they be better? If you answered yes (and who wouldn’t?), you may want to consider the benefits of integrating email into a Consumer Relationship Management (CRM) software package. “Information is power” is a true phrase in sales just as it is in life. The more information your sales reps have, the more powerful their pitch to your customers. Let’s take … Read More

Now Featuring: Your Top Features!

Once your company has decided to use Customer Relationship Management (CRM) software, what are some of the things it should look for in a software program? First, you will want a piece of software that can easily and quickly help you design a targeted email campaign. Customers have gotten used to communicating with their favorite businesses via email, and expect to receive offers from them. … Read More