Customer relationship management (CRM) is fundamentally about managing and maximizing the efforts that help you develop strong relations with your customers and prospects. Organizations try everything in the book to keep their customers satisfied. And, when it comes to improving customer experience, one aspect that companies cannot afford to ignore is social media. That is where social CRM comes into the picture. Social CRM … Read More

Change, they say is inevitable. Everything in this world keeps evolving. The same is true of your organization’s relationship with its CRM system. A CRM solution that served your needs two years ago may no longer be effectively doing so today. Whether the cause is the growth of your business, your CRM system is outdated or it never was a good fit to begin with, … Read More

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. Price or product is no longer the reason a customer chooses your business over your competitors’ – or, for that matter, remains loyal to you. Nowadays, it’s all about customer experience (CX). And if your business is unable to improve your customers’ experience, you’ve handed over the advantage to your competitors. … Read More

Why CRM is Your Most Valuable Asset As an organization, what do you consider your most valuable asset? Most likely, your product/service and employees are top-of-mind. But given a few more seconds of thought, customers would undoubtedly take first place. Without customers, of course, you’d have no business. So it makes sense that after the considerable time, money and effort spent on customer acquisition, customer … Read More

CRM user adoption is a challenge even for the best of managers and their teams. Slow and low user adoption are the primary reasons CRM engagement fails to achieve its full potential. According to a Merkle Group Inc. survey, around 63% of CRM initiatives fail in large organizations. A scary number to say the least, which can make you wonder whether CRM will be a … Read More