Category Archives: CRM

How to Improve Customer Experience Using a CRM System

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. Price or product is no longer the reason a customer chooses your business over your competitors’ – or, for that matter, remains loyal to you. Nowadays, it’s all about customer experience (CX). And if your business is unable to improve your customers’ experience, you’ve handed over the advantage to your competitors. … Read More

Why CRM is Your Most Valuable Asset

Why CRM is Your Most Valuable Asset As an organization, what do you consider your most valuable asset? Most likely, your product/service and employees are top-of-mind. But given a few more seconds of thought, customers would undoubtedly take first place. Without customers, of course, you’d have no business. So it makes sense that after the considerable time, money and effort spent on customer acquisition, customer … Read More

Best Practices to Increase CRM User Adoption

CRM user adoption is a challenge even for the best of managers and their teams. Slow and low user adoption are the primary reasons CRM engagement fails to achieve its full potential. According to a Merkle Group Inc. survey, around 63% of CRM initiatives fail in large organizations. A scary number to say the least, which can make you wonder whether CRM will be a … Read More

Benefits of Using CRM Software in the Financial Sector

Last month we covered CRM in the manufacturing industry, this month we’ll tackle the need for a CRM solution in the financial sector. With rising customer expectations and intense competition rampant across all industries, companies are looking for ways to keep their clients happy. Financial sector companies are no different. Be it banking, institutional banking and markets, wealth management and insurance, the financial services sector … Read More

Why Businesses in the Manufacturing Sector Need CRM Software

Why Businesses in the Manufacturing Sector Need CRM Software Manufacturing is a core sector for several economies, and the United States is no different. America produces 18.2% of the world’s total goods. According to the Bureau of Economic Analysis, the manufacturing sector in 2016 accounted for 11.7% of the gross domestic product or GDP in the U.S. economy. The manufacturing sector provides 12.5 million jobs, … Read More

Here’s Why Retail Businesses Need CRM Software

Why Retail Stores Need CRM With eMarketer projecting retail sales to cross $27 trillion by the year 2020, there is a tremendous opportunity up for grabs in this sector. All it needs is a fool proof plan and a systematic approach to cash in on the retail bonanza. Technology has changed our lives in more ways than one. The way we eat, communicate, interact, and … Read More

Is CRM Software Right for Me?

Is Customer Relationship Management Software Right for Me? Every business has different needs. CRM, or Customer Relationship Management conquers those needs by improving your customer service, decreasing overall costs, and increasing productivity. Evaluating which type of CRM is best for your business can be intimidating, so check out this guide that breaks it down for you! What is a CRM? CRM is an automated system … Read More

How A CRM System Helps Reduce Costs For Your Organization

How A CRM System Can Reduce Costs For Your Organization Businesses have always emphasized, and rightly so, the need to improve their customer’s experience. After all, in this fierce age of competition, keeping your customer satisfied is the only surefire way of retaining them. Customers are getting smarter, and if you want to retain them, you need to change your strategy from being reactive to … Read More

Myths About CRM

“Change is the only constant in life”, wrote a Greek philosopher Heraclitus around 500 B.C. So, what has philosophy got to do with Customer Relationship Management or CRM? Not much, except that a system or technology, if adopted or implemented in an organization can only flourish if its workforce is ready to use the same, whole-heartedly. Organizations whose employees have accepted the change, of implementing … Read More

Academics & CRM

Every Student Counts   Most of the time, the phrase customer relationship management (CRM) brings to mind sales and business applications. However, a recent study suggests yet another useful purpose: Student Retention. Administrators at post-secondary institutions can now look to increase student retention statistics using CRM variables.   Student Retention According to research from Central Washington University, educational enrollment is competitive at every level – … Read More