Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More
Attracting new customers is an ongoing goal of every business. But just as important – and perhaps even more so – is retaining existing customers. The conventional wisdom that the cost of customer acquisition is higher than the cost of customer retention still holds true. In addition, today’s business environment is more competitive than ever as consumers’ buying habits are experiencing a monumental shift. The … Read More
The effect that COVID-19 is having on businesses of all sizes is profound. While the world slowly begins to resume activities that everyone once took for granted as daily life, enterprises of all sizes, in all industries, will be dealing with a new normal. During these unprecedented times, meeting your customers’ needs is more important than ever. Business disruptions serve to increase anxiety among those … Read More
In a perfect world, businesses would allow their CRM system to optimize marketing strategies, allow for a scalable resource of agents, improve customer relationships and meet their goals. Unfortunately, this is not a perfect world and the average failure rate of a CRM can be almost 43% There are many benefits to a CRM project, but the failure is not merely a matter of happenstance. … Read More
As a business owner and decision-maker, you must have heard a good deal of buzz about customer relationship management (CRM) solutions and the benefits they bring to the table. However, if you are one of those who are undecided on whether or not to use one for your organization, then you are in the right place. Let us give you an insight into what a … Read More
Customer management is, by far, the most vital function of every organization. With competition increasing by the day, if you are unable to look after the needs of your customers proactively, they are sure to leave you sooner rather than later. Besides looking after the needs of your existing customers, it is also crucial to find prospective customers and win back those who have deserted … Read More
Not so long ago, companies that depended upon remote workers or incorporated them into their organization faced numerous challenges. Today, business culture is shifting from individuals in field locations (typically sales executives or inspectors) being an exception to on-site employees. An increasing number of companies now allow – or even encourage – employees to work at home or other off-site locations. But why is remote … Read More
The automotive industry is a competitive vertical. And, with customer expectations on the rise, it is not easy for businesses to manage their customers without the help of technology. But there is one tool that helps businesses tide over most of the customer relationship problems, and its name is customer relationship management (CRM) software. Yes, an automotive CRM can help manage your customers more efficiently. … Read More
Customer relationship management (CRM) software is known to help businesses on several fronts. To name but a few, it organizes and stores your data in one place, automates your sales and marketing processes, streamlines your business operations and helps you develop a strong relationship with your customers. For these reasons, businesses both large and small are embracing CRM with open arms. According to Forbes, the … Read More
Customer churn is a phenomenon that affects businesses both large and small in equal measure. If you are in the business world, you understand the importance of retaining your customers. As a business owner, you spend a lot of time and money on acquiring new customers. But if you’re not successful in retaining them, it will be difficult for you to survive in today’s competitive … Read More