The sales staff forms the backbone of almost every business. This hard-working team is the face of your organization to existing and prospective customers. It is therefore in your interest to empower your sales team so they can perform to the best of their abilities. A customer relationship management (CRM) software system gives them powerful tools to do just that. However, acceptance of a … Read More
Is it true that sales people hate CRM and want to avoid it at all cost? And, if so, what are the reasons? Is there anything that your organization can do to overcome the problem? As stated in our May 2018 blog post, “Best Practices to Increase CRM User Adoption,” a Merkle Group study found that 63% of CRM projects fail in large enterprises. And, … Read More
Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. As we observed in our July 2018 blog post, “How to Improve Customer Experience Using a CRM System,” customer experience (CX) is the main reason consumers choose one brand over another. And a customer relationship management (CRM) system is an essential tool for staying connected to customers, streamlining processes and improving … Read More
How A CRM System Can Reduce Costs For Your Organization Businesses have always emphasized, and rightly so, the need to improve their customer’s experience. After all, in this fierce age of competition, keeping your customer satisfied is the only surefire way of retaining them. Customers are getting smarter, and if you want to retain them, you need to change your strategy from being reactive to … Read More
An efficient way to build your brand, market your business and generate new leads. The success of a B2B relies on quality lead generation. If your current strategies are not enticing potential buyers, operating your business can become rather challenging. Just focusing on paid traffic alone will not drive the necessary traffic you need in order to be successful. You need something more. You need … Read More
More often than not we see the back cover of an iPhone case than the details of the human face behind it. We are glued to our mobile devices. But can you blame us? In the palm of our hand we hold the world’s information. It’s the power of knowledge and those who can access it most easily have the fastest route to power. Power, … Read More
Getting new customers is like going on a first date. But how many “dates” lead to customer retention? CRM might be your best wingman. For a first date you have to make sure you gelled your hair enough to avoid an Alfalfa moment but not too much to cause the great oil spill of 2017. You have enough money to pay for the antipasto appetizer … Read More
There is nothing I love more than a company I love loving me back. That is, acknowledging me as a loyal customer. Let’s face it, they depend on customers like me to stay in business I depend on them for products I love. This is what we call symbiotic relationship. Don’t you want that with your customers? We expect to be taken care of and … Read More
5 Ways A CRM Software Can Help Personalize Your Marketing “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin I don’t know about you but around the third daily time I get an email about hand soap, I’ve lost it. However, heaven forbid I unsubscribe lest I miss out on a sale I actually want to participate … Read More
In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers. But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them … Read More