Category Archives: Uncategorized

Avoiding Common CRM Mistakes

Today’s digitally connected world has made customers more aware, socially engaged, informed and demanding. As we observed in our July 2018 blog post, “How to Improve Customer Experience Using a CRM System,” customer experience (CX) is the main reason consumers choose one brand over another. And a customer relationship management (CRM) system is an essential tool for staying connected to customers, streamlining processes and improving … Read More

How A CRM System Helps Reduce Costs For Your Organization

How A CRM System Can Reduce Costs For Your Organization Businesses have always emphasized, and rightly so, the need to improve their customer’s experience. After all, in this fierce age of competition, keeping your customer satisfied is the only surefire way of retaining them. Customers are getting smarter, and if you want to retain them, you need to change your strategy from being reactive to … Read More

Social Media Strategy: Gain Quality Leads Using a CRM System

An efficient way to build your brand, market your business and generate new leads. The success of a B2B relies on quality lead generation. If your current strategies are not enticing potential buyers, operating your business can become rather challenging. Just focusing on paid traffic alone will not drive the necessary traffic you need in order to be successful. You need something more. You need … Read More

No One Knows Me Quite Like My Order History

5 Ways A CRM Software Can Help Personalize Your Marketing “Marketing is no longer about the stuff you make, but about the stories you tell.” –Seth Godin I don’t know about you but around the third daily time I get an email about hand soap, I’ve lost it. However, heaven forbid I unsubscribe lest I miss out on a sale I actually want to participate … Read More

Why Small Businesses Should Invest In CRM

In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers.  But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them … Read More

Graduate Customers with CRM

Just because there is no cap and gown for every time you graduate a contact from one Sales Conversion Process step to the next, doesn’t mean you can’t celebrate like it. Every time a sales professional or business development manager turns a lead into an opportunity, or an opportunity to a customer, it is like being commissioned literally and figuratively.   Let’s graduate to a … Read More

Social Media Loved Women’s Day

Women’s Day rocked its 2016 Trending! International Women’s Day just passed us by and like every ‘barely there’ holiday, we were left wondering “Is that really a ‘thing’?” To answer that question; you bet it is! March 8th has been deemed the special day honoring all things great about the female sex since the early 1900’s. Yet how is that most people have never heard … Read More