Tag Archives: Cloud-based CRM

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

What’s in a Name

What’s in a Lead?   “Just a name, just give me one name and I’ll make all of your dreams come true!” Sometimes the attitudes surrounding Lead Generation can seem like an uphill battle in search of a contact you can make a connection with. As a sales and/or marketing professional, your efforts reach far and wide to bring consumers to your business and turn … Read More

Data Do Rights

Tips to Your Data Do’s No matter what you call it, – Data – Metrics – Information – Hieroglyphics – Knowledge Capital …the records you accumulate on consumers, especially those you have begun to call customers, are valuable and should be used as the doorway into long lasting customer satisfaction! The best way to keep track of and store your business’ data is with the … Read More

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

Helpful Benefits of a CRM

As the Information Age has progressed, there is scarcely a facet of our lives that has not been touched by it. Our homes, businesses, cars, how we date, how we buy and sell things. Why should we expect how we interact with our customers to be any different? Customer contact used to be a simple thing, consisting of three main points of contact: The customer’s … Read More

Brands Worth 1000 Interactions

In today’s business climate, one hears a great deal about “branding.” How can customer relationship management (CRM) software help your company’s branding efforts? A business’s Brand Image is, essentially, what customers consider first and how they feel when they think about that business. For instance, when one hears the name “Coca-Cola,” he or she may not think just about a soft drink, but more about … Read More