Tag Archives: CRM Software

How CRM Can Help Your Marketing Campaigns Succeed

Marketers have a tough job of creating the right marketing campaigns so that their messages can connect well with their target audiences. Unless you connect well with your audiences, your marketing efforts can go down the drain. So, what should marketers do to connect effectively with their audiences? They need to base their marketing campaigns on reliable customer data. If they have the correct data, … Read More

Top CRM Features Your Business Needs for Success

Customer relationship management (CRM) software is known to help businesses on several fronts. To name but a few, it organizes and stores your data in one place, automates your sales and marketing processes, streamlines your business operations and helps you develop a strong relationship with your customers. For these reasons, businesses both large and small are embracing CRM with open arms. According to Forbes, the … Read More

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Valuing Engagement: Capitalizing Customer Effort

It might sound silly, but the secret to top customer engagement is actually not using a particular system. It’s simply about consistency, but using the right program can make life easier for you to gain that consistency and allow you to make changes relatively quickly.cloud-based crm is one way that you use consistency and planning ahead to get the most out of engagement. It also brings in … Read More

Summer CRM

  It may not be June 20th but it is certainly starting to feel a lot like summer. Graduations are finishing up, school semesters are finished or almost out and vacations are on the books. Many executives are now focusing on how to stay tuned in to what is going on in the office while they are away. With a cloud based customer relationship management … Read More

Social Media Loved Women’s Day

Women’s Day rocked its 2016 Trending! International Women’s Day just passed us by and like every ‘barely there’ holiday, we were left wondering “Is that really a ‘thing’?” To answer that question; you bet it is! March 8th has been deemed the special day honoring all things great about the female sex since the early 1900’s. Yet how is that most people have never heard … Read More

Fear of Consumer Behavior

There are countless phobias these days and the amount of anxiety that a business owner can face can generate a few creative fears all by itself. The trick is to tackle the obstacles that you can control and watch the rest fall into place. More often than not, business owners precariously walk the line between the educated estimate and the proven plan of action. A … Read More

Follow the Music

Organization Matters What’s your favorite song? If you have one, does that mean all other songs are less important? It’s unlikely that this is the case. With the rapid influx of songs and new artists coming from every direction and spreading faster than wildfires, thanks to the internet, there is a song for every mood, every thought. In broader terms, there is a product for … Read More

Segmentation Not Segregation!

Sometimes segmentation is a good thing. February sparks thoughts of love, Super Bowls and big name award shows. It also invites a time of reflection and recognition of influential African American contributions to the human race per Black History Month. Even though the laws and practices with regard to grouping individuals based on their characteristics have changed over the years (thankfully), sometimes it can be … Read More