Tag Archives: CRM Software

Another Satisfied Customer

As consumers, we all have certain basic expectations when exercising our purchasing power. Expectations of the product or service, expectations of the brand and business, and expectations of the complete buying process. Customer satisfaction is the scope of these expectations with regard to a certain product or service. One of the most important ways for an organization to secure higher levels of customer satisfaction is … Read More

Calculating Your CRM’s ROI

While CRM systems offer a multitude of benefits, those who do not fully understand them can be skeptical about their potential. One way to evaluate the effectiveness of a CRM system is to calculate the ROI, or Return on Investment, that your CRM will generate. Though some are hesitant to approach this task due to unfamiliarity with the system or lack financial aptitude, it is … Read More

Not-So-Useful Metrics To Stop Measuring In CRM Systems

For any company to survive, it must have a system of measurement by which it monitors performance of employees, product, and advertising. Without one, chaos will soon reign as your costs will outweigh your income, employees may stagnate in their customer service, and a host of other misfortunes will befall you. There are plenty of articles out there about useful metrics for a CRM system, … Read More

Three Questions to Ask Before Choosing a CRM

Before you make the all-important decision about the system you’re going to use going forward, it’s smart to ask these key questions. Make sure you’ve done your research in advance. When you’ve determined your needs, there’s a better chance that one CRM will emerge as the clear winner for your business. What Processes and Tasks Need Managed? This is certainly your first step in selecting … Read More

Using CRM to Improve Your Business

Simply put, a well-implemented CRM can have a dramatic impact on your business. Just ask any entrepreneur who is successfully using a system. Anyone who has spent the time identifying the right system will probably tell you that there are noticeable, or even amazing, improvements in business just from implementing a CRM and looking at it often. Setting Expectations It’s important to remember that a … Read More

Five CRM Metrics to Pay Attention To

In past blog posts, we’ve talked about the downside of getting buried in data. Unfortunately, the way this evolves in the real world means that typically the person or team responsible for viewing data can get overwhelmed with too many data points, rendering much of any analysis useless. So here are some tips to identify five metrics that are worthwhile. Actions for Engagement Make sure … Read More

The Evolution of CRM

Even though it’s a pretty popular buzzword today referencing applications that help companies engage with their customers on a more systematic level, CRM has not been around forever, at least in a software sense. This article will tell you more about how CRM came to exist and how it’s evolved over time to help business owners be more effective. The 90’s In the 1990s, CRMs … Read More

How to Conduct CRM Research

The research to select your CRM is just as important as how you intend to use the software over time. You need to carefully conduct your research so that you select the most appropriate solution for your needs.  Follow the process below to get the most out of your research and the CRM you select. Determine Your Needs This might begin with a needs analysis … Read More

How Does CRM Help Small Businesses Boost Relationships With Customers?

How Does CRM Help Small Businesses Boost Relationships With Customers? There are many benefits to doing your research about CRM and ensuring that you’re getting the most out of your current system. Understanding these benefits more clearly can translate to more success for your company but also strengthened relationships with your current and future customers. Here are the leading ways that CRM boosts those relationships. … Read More