Tag Archives: sales crm

Sales Management vs CRM

Sales Management vs Customer Relationship Management   There is a thin line between sales management and client relationship management (CRM). Where Sales focuses on “the close”, client relationship management focuses on cultivating of customer value. CRMs make sure the “close” is recurring. CRM, much like Business Development (or BD), does the groundwork for the Sales process. With the help of cloud-based CRM software, a sales team is equipped … Read More

Key Performance Indicators Keep The Focus

Determining KPIs to measure CRM performance results for your companies’ departments Anyone who knows the true value of a CRM (Customer Relationship Management) system knows that they are actually geared towards the customer satisfaction. The focal point of the system is to determine how to grow your customer relationships so that you are both satisfied and they continually return to your company in the future. … Read More