Tag Archives: sales

The Benefits of Having a CRM

Right from the primitive ages, a customer has been central to the idea of doing business. Satisfying customers is as important as earning revenue while climbing the ladder in any commercial setup. And as the company grows in size and stature so does the number of customers and hence its  database.  Thanks to the technological strides and with it the advent of Customer Relationship Management … Read More

Academics & CRM

Every Student Counts   Most of the time, the phrase customer relationship management (CRM) brings to mind sales and business applications. However, a recent study suggests yet another useful purpose: Student Retention. Administrators at post-secondary institutions can now look to increase student retention statistics using CRM variables.   Student Retention According to research from Central Washington University, educational enrollment is competitive at every level – … Read More

Sales Management vs CRM

Sales Management vs Customer Relationship Management   There is a thin line between sales management and client relationship management (CRM). Where Sales focuses on “the close”, client relationship management focuses on cultivating of customer value. CRMs make sure the “close” is recurring. CRM, much like Business Development (or BD), does the groundwork for the Sales process. With the help of cloud-based CRM software, a sales team is equipped … Read More

It’s Not About the Bottom Line

Traditionally, most organizations have focused on the numbers: Sales, Return on Investment (ROI) and Net Revenue. Accordingly times have changed, and in today’s socially connected world, this kind of tunnel vision could be a big blunder. In fact, if your business is not taking customer satisfaction seriously, you are most likely missing the proverbial boat. Today’s customer has influence, and smart companies leverage that influence … Read More

Key Performance Indicators Keep The Focus

Determining KPIs to measure CRM performance results for your companies’ departments Anyone who knows the true value of a CRM (Customer Relationship Management) system knows that they are actually geared towards the customer satisfaction. The focal point of the system is to determine how to grow your customer relationships so that you are both satisfied and they continually return to your company in the future. … Read More