In today’s competitive business environment customer satisfaction is the key to success for businesses, irrespective of their size and/or nature of operation. Companies, big or small, are working overtime and devising smart strategies to inculcate brand loyalty among their customers. But, satisfying a customer these days is a hard nut to crack. Hence, how does an organization retain its customer base and also makes them loyal, is a billion dollar question?
It all boils down to improving customer experience and CRM is by far the best available tool that can achieve the twin objectives of retention and loyalty. While large organizations are factoring in the cost of a CRM software as they embrace new technology quite readily, smaller companies seem to be losing on the technological brilliance of the era.
What is CRM?
Customer relationship management or CRM is a technology which allows businesses to streamline, organize and automate their operations to forge a strong, healthy and long-lasting relationship with its customers. It is used to strengthen customer relationship by understanding more about their needs and requirements.
Benefits of CRM for small business
Small businesses have limited resources, CRM for small business help them utilize their means to the fullest, enabling organizations to nurture strong, positive and healthy relations with all its customers. A happy and satisfied customer means more sales which results in increased profits and hence sustained growth.
- Improved customer experience.
The first and foremost advantage of CRM for small business is that it improves customer experience. It integrates all your customer information in one single database and allows you to streamline customer management operations in a foolproof manner. When you don’t miss on anything pertaining to the client’s purchases, history or other crucial details, overall customer experience is bound to improve.
- Up to date customer information.
You don’t miss out on any interaction or information. A CRM software allows you to keep a tab on all the interaction that a customer has ever had with your company. You do not feel lost while speaking to the customer either for the first time or after a long gap. Also, the history you have permits you to foster long-term association with a contact as you are aware of the dealings in the past.
- Organize customer database, both current and future.
CRM for small business allows you to categorize your contacts and prospects. It tracks leads from all possible sources like website and/or social media and organizes them accordingly in one location. It also gives you the opportunity to create customer segments organizing your entire customer database. Categorize customers according to the priorities of your organization and store all the info in one place giving access to all your team members.
- Improved personalized communication.
A CRM system automates the communication process and helps your organization to stay in touch with your present as well as future contacts more effectively. You are able to generate more leads, offer them personalized communication and then convert them into your own client.
- Streamline your daily operations.
More than half the battle is won in case you are able to provide quality service to your customers. Poor client experience is the main reason for the people to stop patronizing your brand. A CRM system allows you to streamline your daily operations and also prompts you to respond to your customers’ requirement. This also helps increase the productivity of your organization.
CRM for small business improves the efficiency of your workforce and increases productivity of your organization. You can also fix accountability of your team members and ensure that your customers get what they deserve, in time. If you haven’t as yet made up your mind, it is time now that you start thinking of eZnetCRM. If you have a business with small or medium level operation, you need to start using eZnetCRM, ASAP.
Apart from being a powerhouse of customer information, eZnetCRM also integrates various business processes within your organization to increase profitability.